Modular product system with a high variety of variants makes information on all aspects of the Lenze brand available more individually.

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    Lenze uses TIM for customer-oriented product communication

    Lenze, a globally operating specialist on motion-centric automation, offers an extensive portfolio of products and services, from control and visualization to electrical drives and electromechanics, as well as engineering services and tools; all from a single source.


    "Fischer and TIM are an ideal combination to enable customer-oriented product communication. Fischer already advised us in the initial phase of our MRM (Marketing Resource Management) project. This joint approach that we have developed has contributed to a very innovative and future-proof solution for Lenze. Introducing TIM took only six months up to our first complete document. The collaboration in the joint implementation team was excellent. Our upstream lean data management in combination with TIM as a holistic content management system provide us with a consistent XML process right up to the finished publication. Multi-channel communication could not be better or more straightforward. "

    Jörg Wunder Head of Product Management Sales Media, Lenze SE

    Customers are supported by an international network of sales and application engineers. Together with customers, the experts from Lenze develop end-to-end drive and automation solutions that facilitate the implementation, production and servicing of machines. The corporation based in Aerzen, Germany, has more than 53 affiliated companies and some 3,400 employees. Besides its network of service partners, Lenze operates sales and service offices, R&D facilities, production plants and distribution centers in 60 countries, across all continents. That way, clients everywhere can rely on excellent technical know-how, innovative ideas and top quality standards whenever they see the label “Made by Lenze”. Lenze stands for productivity, reliability and simplicity.

    Individual production poses challenges to technical documentation

    After introducing a modular product system resulting in an increase in the number of product variants, Lenze now has to provide more individual information material on all aspects of its brand. This information must be geared to specific target groups and be available for specific applications. The company planned to introduce a digital asset management system to distribute all images, media and documents in the company worldwide.

    Lenze decided to implement the content management system TIM with innovative information management. It allows the company to classify its information objects depending on the area of application, the lifecycle of the project at the customer as well as by product and variant.

    Lenze's Product Development, Marketing and Technical Documentation divisions were involved in designing the solution. A mechanism has been introduced that compiles the individual information products automatically based on the classification of the hardware configuration (SAP) and the software configuration (Polarion). All media are available company-wide - i.e. worldwide - via WebClients.

    TIM puts together documentation automatically and individually

    The benefits are obvious. The content management system TIM enables Lenze to create uniform brand communication. Documentation is automated and individually compiled for each product. Customers have quick access to their individual information. At the same time, the focus is on the customer rather than the product and its features. The documentation can also be used as online support. In addition, the quality is better and it is more efficient. The Corporate Communications division now has a holistic view of the process. TIM replaces existing, proprietary solutions.